Discover how Coursera makes money, its different segments, revenue growth, margins, and more.

This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028. To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years. Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more. Paid subscribers grew by about 200,000 in the quarter, the fewest since 2

They’re offered by many platforms including Google, Meta, and X, and cover SEO, social media marketing, and more.

Coursera’s latest financial update under new CEO Greg Hart includes not just numbers, but a fundamental shift in how its degree business is presented.